tag:blogger.com,1999:blog-678384070960664682Tue, 08 Dec 2009 19:38:31 +0000http://verycontagious.blogspot.com/noreply@blogger.com (Contagion Marketing)Blogger14125tag:blogger.com,1999:blog-678384070960664682.post-1063497454379085837Fri, 16 May 2008 19:20:00 +00002008-05-16T15:20:08.707-04:00View this item."This is a great article!"Social Media Marketing solutions and services make your marketing work like never before.http://verycontagious.blogspot.com/2008/05/popularmedia-viral-marketing-technology.htmlnoreply@blogger.com (Contagion Marketing)0tag:blogger.com,1999:blog-678384070960664682.post-7501018181344177517Thu, 27 Sep 2007 13:26:00 +00002007-09-27T10:06:41.540-04:00There's a good article in AdAge summing up the authors takeaways from several industry heavyweights at Advertising Week on the topic of the digital divide, the divide between not only new media vs old media advertising but also operations. Yahoo Chief Marketing Officer Cammie Dunaway's advice to marketers: "Don't budget by medium." On his recent merger of offline and online operations, Carat CEO http://verycontagious.blogspot.com/2007/09/dont-budget-by-medium.htmlnoreply@blogger.com (Contagion Marketing)0tag:blogger.com,1999:blog-678384070960664682.post-1951600892204519962Mon, 24 Sep 2007 12:08:00 +00002007-09-24T09:00:23.605-04:00gorilla marketingcommunity viral marketingviral marketingmarketing strategyword of mouth Pudding Media is just launching the marketing of their new IP telephony service. The service is rather unique. It offers free phone calls over the Internet in exchange for showing you ads, which are relevant to your conversation. Apparently, they have a voice recognition system that monitors your call and then displays ads or content matching your conversation. This is much like what Google http://verycontagious.blogspot.com/2007/09/pudding-ads-in-phone-calls.htmlnoreply@blogger.com (Contagion Marketing)0tag:blogger.com,1999:blog-678384070960664682.post-8062840880203305181Thu, 13 Sep 2007 13:02:00 +00002007-09-13T09:23:22.295-04:00gorilla marketingwidgetscommunity viral marketingviral marketingmarketing strategyword of mouthA widget used to be a description of some generic manufactured product, but now it is a real thing. Today we are hearing more and more about widgets, so here is a quick summary from a marketer's perspective. Simply defined, a widget is a portable chuck of computer code that can be embedded into a web page. A widget can be static or interactive and is often used to extend the widget maker's http://verycontagious.blogspot.com/2007/09/whats-widget.htmlnoreply@blogger.com (Contagion Marketing)0tag:blogger.com,1999:blog-678384070960664682.post-1693245664766875186Wed, 12 Sep 2007 15:15:00 +00002007-09-12T12:15:37.378-04:00There's an interesting article published yesterday in AdAge .. Seeking Higher ROI? Base Strategy on Customer Equity with a call to action... "Why CMO's Need to Pay Closer Attention to a New Metric to Focus Investments on the Most Profitable Actions."The new metric is "Customer Equity", which is compared to the traditional metric "company value". The article offers such great advice as "Do more ofhttp://verycontagious.blogspot.com/2007/09/seeking-higher-roi-base-strategy-on.htmlnoreply@blogger.com (Contagion Marketing)0tag:blogger.com,1999:blog-678384070960664682.post-7958479822784503055Wed, 12 Sep 2007 10:17:00 +00002007-09-12T06:49:57.001-04:00retentionmagazinescirculation marketingmarketing strategyConsumers have many choices and unfortunately for magazine publishers their subscribers are having a much harder time understanding the value of their content. In most cases, they can find the information they need through search and if its community they are seeking; local discussion groups abound. Magazines have an advantage and that is they are considered a trusted resource for information; http://verycontagious.blogspot.com/2007/09/making-magazine-subscriptions-sticky.htmlnoreply@blogger.com (Contagion Marketing)0tag:blogger.com,1999:blog-678384070960664682.post-7826753162568212995Mon, 10 Sep 2007 12:29:00 +00002007-09-10T08:43:11.521-04:00community viral marketingword of mouthTo build community online YOU need to get your audience talking. The most important thing in developing a relationship with your audience is to engage them. So many times we speak with marketers about their "community" plans and they are simply missing the boat. People don't seem to understand just how difficult it is to build community. Many feel that putting technology into place, blasting anhttp://verycontagious.blogspot.com/2007/09/how-to-build-community.htmlnoreply@blogger.com (Contagion Marketing)0tag:blogger.com,1999:blog-678384070960664682.post-7575372294205205121Fri, 07 Sep 2007 15:22:00 +00002007-09-10T09:10:23.963-04:00buzzideasviral marketingTry building an online application or game for your customers or audience. They will thank you by sharing it with friends. A good example of one we created is Hoozin?Hoozin? is a scheduling tool designed to eliminate the common hassles of organizing a group gathering. How often is your inbox filled with messages back and forth about when and where a group will gather.. a golf game, a dinner out, http://verycontagious.blogspot.com/2007/09/hoozin-cool-new-scheduling-tool.htmlnoreply@blogger.com (Contagion Marketing)0tag:blogger.com,1999:blog-678384070960664682.post-6465198571116934160Wed, 05 Sep 2007 14:41:00 +00002007-09-05T10:41:32.517-04:00http://verycontagious.blogspot.com/2007/09/infectious-thought-get-to-know-your.htmlnoreply@blogger.com (Contagion Marketing)0tag:blogger.com,1999:blog-678384070960664682.post-744720397578189233Tue, 04 Sep 2007 12:34:00 +00002007-09-07T08:53:45.662-04:00gorilla marketingcustomer servicecustomer relationshipsIf you develop a relationship and trust with your customer and they will help you build your business.Back when I was in the food business (Greenfield Healthy Foods (91-97) and privately owned (before Campbell Soup bought us) we would spend a tremendous amount of time interacting with our customers. We were the first to develop and nationally distribute a line of "better for you" snack foods. http://verycontagious.blogspot.com/2007/09/building-relationships.htmlnoreply@blogger.com (Contagion Marketing)0tag:blogger.com,1999:blog-678384070960664682.post-2637455212296191972Fri, 31 Aug 2007 12:36:00 +00002007-09-07T08:57:38.706-04:00ideaswebkinsbrainstormingcreative thinkingrunningGreat ideas don't come easy but you can get better if you practice.We have all been there. You are watching the TV, surfing the web or out shopping and see a product or a campaign that strikes you. "What a great idea," you remark to yourself. This thing came out of nowhere and fully captivated you or even better made you purchase it.How did it evolve? Was it years of careful research, design and http://verycontagious.blogspot.com/2007/08/where-do-great-ideas-come-from.htmlnoreply@blogger.com (Contagion Marketing)0tag:blogger.com,1999:blog-678384070960664682.post-4408683066955285879Wed, 29 Aug 2007 21:51:00 +00002007-09-07T09:05:05.695-04:00buzzwweviral marketingword of mouthBig brands don't need "buzz" from their marketing; they need revenue. This promotion by World Wrestling Entertainment (press release below) is very clever, but what did it really accomplish? Where are the results? How many new paid subscriptions or event tickets did they sell? We agree that it is important to be concious about brand building and image, but a big brand like WWE has enough buzz. Wehttp://verycontagious.blogspot.com/2007/08/for-big-brand-what-does-buzz-get-you.htmlnoreply@blogger.com (Contagion Marketing)0tag:blogger.com,1999:blog-678384070960664682.post-4262342184755610475Wed, 29 Aug 2007 21:34:00 +00002007-08-31T09:31:15.132-04:00work of mouthcorporate culturemarketing strategyIt's frightening to hear from clients about how little or infrequently they connect with their customers. This is not just a select group of companies I am talking about; these are ones with millions if not billions of dollars in marketing budgets. If they do communicate, it is merely passive via an email newsletter or at best a staged event. And of course it is done one way en masse with no http://verycontagious.blogspot.com/2007/08/making-connection.htmlnoreply@blogger.com (Contagion Marketing)0tag:blogger.com,1999:blog-678384070960664682.post-5886029990596200069Wed, 29 Aug 2007 19:58:00 +00002007-08-29T16:16:02.150-04:00http://verycontagious.blogspot.com/2007/08/infectious-thought-wom-requires-company.htmlnoreply@blogger.com (Contagion Marketing)0