"Don't budget by medium."

There's a good article in AdAge summing up the authors takeaways from several industry heavyweights at Advertising Week on the topic of the digital divide, the divide between not only new media vs old media advertising but also operations. Yahoo Chief Marketing Officer Cammie Dunaway's advice to marketers: "Don't budget by medium." On his recent merger of offline and online operations, Carat CEO David Verklin said "Synchronization isn't integration."

The key point is a companies employees, agents, partners, etc.. should be all be focused on and rewarded for business value creation regardless of old or new execution methods. Both are valid and both will continue for some time. .. read on.

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